I'm Sarosh. Fifteen years building software, most of them deciding what gets built. These days I decide, and then I build it myself.
The story in three acts01 Engineer
Started writing iOS apps in Lahore in 2010. Moved to Germany and built an augmented reality hotel finder before ARKit existed.
Then I was the first engineer at Weekend.com. I wrote the first commit, shipped it to the App Store and grew the team to seven. It passed a million downloads and was acquired by trivago.
02 Product lead
At eKomi, a sentiment engine I first hacked together myself became a real line of business with the German insurers.
At Ververica, the company behind Apache Flink, I led product for the enterprise platform: stateful stream processing for banks, trading firms and insurers, running inside their own Kubernetes clusters. Most of the job was deciding what not to build, and being able to defend that call six months later.
03 Product engineer
I take a problem from the first conversation to the shipped product: the decision, the code, the pricing page, the support inbox.
Customers react to something they can click, not to a document. So the prototype comes first, usually over a few evenings.
Find out why you didn't get the offer, and fix it before the next one
Getting local businesses named in the AI answer
Family loan agreements, signed in about four minutes
A discount card for halal restaurants across the GTA
Say the task, and it files itself
House cleaning with the price on the page
Habits, streaks and a heat map that makes you keep going
Templates for people who post more than they design
Have something worth building?
me@saroshmirza.com