Product vs. Marketing: Who's Really Driving Growth in the Digital Era?
Product vs. Marketing: Who’s Really Driving Growth in the Digital Era? Imagine a bustling digital startup, where every meeting buzzed with debates over what really makes a product succeed. In one corner stood the product team—passionate about innovation, user experience, and creating features that wow customers. In the other, the marketing crew—adept at storytelling, brand positioning, and creating a narrative that captivates the market. This lively tug-of-war isn’t new, and even giants like Apple and Google have felt the tension between building great products and promoting them effectively. ...