Compass on a map representing the balance between data and intuition

When Metrics Mislead: The Art of Intuitive Decision-Making in a Data-Driven World

When Metrics Mislead: The Art of Intuitive Decision-Making in a Data-Driven World Imagine a product manager named Lisa at a well-known tech company. Every day, Lisa is bombarded with numbers: click-through rates, conversion metrics, user engagement scores, and more. The company prides itself on being data-driven, and for good reason—data can shine a light on trends and guide decisions. Yet, one day, amidst a critical product launch, Lisa noticed that the numbers were sending mixed signals. Despite the data suggesting one direction, her gut instinct nudged her toward an alternative approach. This moment of uncertainty sparked a journey of learning that would ultimately reshape her team’s decision-making process. ...

January 3, 2025 · 4 min · Sarosh Mirza