The Iteration Imperative: Why Continuous Improvement Outshines a One-Off Launch
The Iteration Imperative: Why Continuous Improvement Outshines a One-Off Launch Imagine being part of a small team working on an exciting new app. There’s a lot of buzz around a big, spectacular launch—a “big bang” approach where everything is expected to work perfectly from day one. However, as the team hustles to meet that deadline, they soon discover that perfection is a moving target. This is the story of how one team shifted from an all-or-nothing launch to an iterative approach, learning and growing with every release. ...